Targeting Guide #7

When targeting multiple segments, specify their order of priority:  which is primary, secondary, and tertiary.

This game rule is related to the previous one and comes from practical experience.  In developing marketing mix tactics for multiple market segments, compromises will be made.  Specify which target market is primary, which is secondary, and which is tertiary.  Specification of the priority of market segments will allow you to make compromises in your marketing mix tactics in favor in of your higher priority segments.