Targeting Guide #2

The rules for assessing the attractiveness of a market segment are common sense rules.

Associated Quote:  Common sense is not so common.  Voltaire

Common sense:  It’s better to target market segments that are large rather than small; segments that are growing rather than dying; segments where there are few competitors rather than many competitors; segments where you can make a profit rather than sustain a loss; etc.  Although market segmentation can be extremely complex, the rules of targeting are common sense rules.